technology

Market Highlights: Data virtualization market is estimated to grow at a fast pace accounting to the enterprise applications like CRM, ERP, BI, CMS, ESB, Web conferencing and many others. Data virtualization is held integrated by various different technologies and trends like cloud services, Enterprise services, application servers and many data architects, CIO’s CTO’s seem to have interest in data virtualization. Data Virtualization can be experienced as an advanced and more user friendly version of Data federation, however there is a big difference between the two. Data federation still revolves around data extraction, data transform and data load whereas data virtualization creates an abstraction layer which can be used to have a logical view of all the data without even worrying about the technical details of the data. Earlier, there were only telecom and financial services as the largest users of Data Virtualization Market but retail, healthcare and insurance will be a...

Market Scenario: Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well. The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to ...