Data Masking Market Research Report by Forecast to 2023
Data Masking Market Overview:
Data masking is a data
protection technique through which essential, structured, and organized data is
transformed to a complicated replication of data. This non-threatening data is
then, used as a prototype or sample for training and testing applications. This
regular technique is extensively used in commercial applications in order to
protect the personal identities and information which are generally regarded as
sensitive in corporate enterprises. Data masking is a secured technique that
prevents breach of private & confidential information from fringe elements
which eventually minimizes the security risk.
Major influencers that can
impact the Data
Masking Market Trends are the growing IT sector that is witnessing
an infrastructural upheaval. At the same time, the surge in the expenditure for
safety and security rising among the private sector companies to maintain
confidentiality and retain customer base is providing sufficient thrust to the
global data masking market. The growing
integration of cloud technology across industries can also provide significant traction as many companies
are using clouds for a better storage
facility and simplified operational technique. Regulatory framework approvals
are also providing much assistance to the global data masking market growth.
Data Masking Market Competitive Analysis:
Prominent
players of the global data masking include Delphix Corp (U.S.), Compuware
Corporation (U.S.), Innovative Routines International, Inc (U.S.), Oracle
Corporation (U.S.), ARCAD Software (France), IBM Corporation (U.S.), Hewlett
Packard Enterprise Company. (U.S.), Net 2000 Ltd. (U.S.), Informatica
Corporation, (U.S.), Solix Technologies, Inc (U.S.), Ekobit d.o.o. (Croatia),
Camouflage Software Inc. (Canada), and CA Technologies (U.S.).
In April
2018, Informatica announced the launching of their new data privacy and
protection solution Secure@Source with Persistent
and Dynamic Data Masking. The product would initiate data privacy and
protection initiatives, and drive regulatory compliance to solidify customer
trust.
Data Masking Market Segmentation:
The global data masking analysis can be segmented by component, type,
business function, deployment, organization size, and end-user.
·
Based on the type, the data masking market can be segmented into static data masking and
dynamic data masking.
·
Component-wise, the data masking market includes software and
services. Services can be segmented into
professional and managed services.
·
Deployment-wise, the data masking industry can be segmented into
on-premise and on-cloud.
·
Based on the business function, the data masking market can be segmented into marketing & sales,
finance, human resource, operations, legal, and others.
·
Segmentation depending on the organization of the data masking
market includes small & medium
enterprise (SME) and large enterprises.
·
Based on the end-users, the data masking market can be segmented into healthcare & life
sciences, banking, financial services and insurance (BFSI), IT &
telecommunications, retail & e-commerce, government & defense,
media & entertainment, manufacturing, and others.
Data Masking Market Regional Analysis:
Geographically,
the global data masking can be segmented based on regions namely North America,
Asia Pacific (APAC), Europe, and the Rest-of-the-World (RoW).
North
America is currently dominating the data masking market, and the situation would remain the same in the
coming years as well. It can be attributed
to the better infrastructural facility and the growing
adoption of cloud computing. In addition,
the major marketing giants are based out of this region which is bound to
promote the regional market to greater heights.
Furthermore,
Europe can expect substantial growth due
to the presence of several developed countries who are generating much of the
demand for data masking in the region. Countries such as Germany, France, and
the U.K are contributing considerably to
the growth of the regional market. The growth
can be attributed to the increased funding in the research and
development sector.
The APAC
market can become the fastest growing region during the forecast period. India,
Japan, and China are countries with a tremendous
prospect and are showing good integration of the technology for a regional
market upliftment.
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