A2P SMS Market 2020-2023: Key Findings, COVID – 19 Analysis, Business Trends, Regional Study, Segments and Future Prospects
A2P SMS Market Scenario:
Globally, the A2P market is expected to reach USD 50.1 billion by 2023
with a CAGR of 4.6% during the forecast period. The market growth is attributed
to a large number of telecom services provider offering mobile value-added
services. Rapid advancement in digitalization, increasing adoption of digital
transactions, and rise in digital payments across all commercial sectors are
driving the growth of A2P market during the forecast period. Furthermore,
integrating artificial intelligence and analytics are likely to gain huge
popularity in the A2P market during the assessment period.
For
example, most businesses apply A2P SMS Market platform for different activities comprising polls
and surveys, company announcements, notifications about update, interaction
with the employees, and alerts. As stated in the MRFR report, the application
of A2P SMS in the telecom sector is high owing to its surging benefits in
external and internal communications. In the local and central government
sectors, SMS has significantly assisted in reducing the cost of internal
communications and enhance the efficacy of their operations. However, stiff
competition in the market, development in mobile malware, and mobile spam are
some of the limitations of the A2P SMS market.
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Major Key
Players:
The global A2P SMS market is ruled
by renowned players such as Infobip Ltd (UK), Tyntec (Germany), Syniverse
Technologies (US), Trillian Group (Malta),CLX Communication (Sweden), Tata
Communications (India), SAP SE (SAP Mobile Services) (Germany), MBlox Inc (US),
Vonage Business (US), Tanla Solutions (India), Twilio Inc (US), and Mahindra
Comviva (US).
Market
Segmentation
The application segment of the
global A2P market is sub segmented into customer relationship, pushed content
services, promotional campaigns, management services, inquiry related services,
and interactive services. Based on end user, the A2P market is segmented into
travel & transport, retail BFSI, entertainment (gaming) & media,
healthcare & hospitality, and others.
Regional Analysis:
Based on
geography, the global A2P market is segmented into Asia- Pacific, Europe, North
America, and the rest of the world. North America market is likely to represent
a noteworthy growth in fueling the A2P demand owing to the availability of many
cellular service providers.
The US is
estimated to hold the largest market share on account of the expanding internet
penetration which is linked with the higher rate of smartphone adoption. Canada
is likely to be the fastest developing market in the North America region owing
to rising outlay in the region. Asia-Pacific is estimated to be the swiftest
growing market holding a significant share of demand throughout the assessment
period. The market growth is encouraged by India and China which has beaten the
US in the context of smartphone adoption.
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